How do we make the decade-old Samurai Burger relevant to millennials in 2018? We use its vintage to our advantage. An epic ukiyo-e masterpiece brought to life on film and Instagram Stories.
Using 18th-century art to boost a 21st-century burger.
The Legend of the Samurai continues in a choose-your-own-adventure experience on Instagram Story.
User results on Instagram Poll decides how the story unfolds the next day.
Culminating in his arrival upon our shores. Turning the online engagement into an on-ground experience.
Fans get to meet him in real life.
For those who want more, there are interactive games on Instagram Story.
