“About one in three youth in Singapore has reported internalising mental health symptoms such as sadness, anxiety and loneliness…” [Straits Times, 20 May 2022]
This campaign addresses an issue that’s too close for comfort for many parents. Mental health deteriorates over time, not overnight. Spot the early signs before it’s too late.
Several creative teams worked on this project and I’m grateful to be given the opportunity to develop the final script and see through the entire production, as well as oversee a portion of the social content.