Health Promotion Board The Joy of Less for Ramadan
When it comes to sweet treats for your loved ones, less sugar means more love.
This campaign goes out to our Muslim friends in Singapore during Ramadan festive season. It was first conceptualised and presented in English, and transcreated with lots of love and care.
The main film features a Makcik we all know (like the Italian Nonna or Chinese Po po) – the matriarch who cooks by feel and measures with hand.